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One of the biggest handbag success stories within the
past 20 years is the rise of Vera Bradley handbags. Two neighbors,
Barbara Baekgaard and Patricia Miller, discovered they shared
a common interest in fashion design and decided to go into business
together.
One of the first things they noticed was a complete
lack of functional but pretty luggage for women. With the name
of Barbara's mother and $500.00 in startup money, these two women
started designing quilted bags.
Growing pains for the new Vera Bradley line ranged from
finding deals on fabric to discovering seamstresses to meet their
high standards. A well written business plan has been their guide
to success and in only 3 years sales reached 1 million! The peak
of Vera Bradley Designs was in 1987 when Ms. Baekgaard and Ms.
Miller won the "Entrepreneur of the Year" award.
Today these 2 talented ladies employee about 75 people
and have 800 products within their plant in Ft. Wayne, Indiana.
Vera Bradley Designs is also a company with a conscience and is
heavily into the fight against breast cancer with a $1.2 million
dollar endowment for a chair at the Indiana University School
of Medicine. Other fund raising events include a golf and tennis
tournament which just recently earned a record-breaking $602,645.
Vera Bradley handbags has truly earned it's place in
the annals of handbag designers and continues to move forward
with new designs and fabrics made with quality materials and care.
See our own line of
quilted handbags! |
